Last Updated: May 12, 2025

At DPC Pool And Spa Construction (“we,” “us,” or “our”), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you visit our website, interact with our services, or contact us. This policy applies to our website and related services.

1. Information We Collect

We collect personal and non-personal information in the following ways:

• Contact Information: When you fill out our contact form, subscribe to our newsletter, or request a consultation, we may collect your name, email address, phone number, and mailing address.
• Phone Calls: If you provide your phone number, we may call you to discuss your inquiry or provide customer service. We may log call details, such as date, time, and duration, for record-keeping.
• Usage Data: Through Google Analytics (GA4), we collect data about your interactions with our website, including IP addresses, browser type, device information, pages visited, and time spent on the site. This data is anonymized where possible (e.g., IP anonymization is enabled).
• Advertising Data: Google Ads collects data via cookies and identifiers to serve personalized ads, including remarketing ads based on your prior visits to our website.
• Log Data: Our servers automatically collect log data, such as IP addresses, browser settings, and timestamps, to monitor site performance and security.

2. How We Use Your Information

We use your information for the following purposes:

• Customer Service: To respond to your inquiries, schedule consultations, or provide support via email or phone.
• Marketing: To send newsletters, promotions, or updates about our services (you may opt out at any time).
• Analytics: To analyze website performance and user behavior using Google Analytics, helping us improve our site and services.
• Advertising: To deliver targeted ads through Google Ads, including remarketing to users who have visited our site.
• Legal Compliance: To comply with applicable laws and protect our legitimate interests.

3. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience and collect data:

• Google Analytics Cookies: These first-party cookies track user behavior (e.g., page views, time on site) to generate reports. We use IP anonymization to protect your privacy.
• Google Ads Cookies: These cookies enable remarketing, allowing us and third-party vendors (including Google) to show ads on other websites based on your visits to our site.
• Opt-Out Options: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. To opt out of personalized ads, visit Google’s Ads Settings or the Network Advertising Initiative Opt-out Page.

For EU/EEA visitors, we use a cookie consent banner to obtain your consent before setting non-essential cookies, as required by GDPR.

4. Sharing Your Information

We share your information only as follows:

• Third-Party Service Providers: We share data with Google for analytics (Google Analytics) and advertising (Google Ads). Google acts as a data processor and complies with privacy laws.
• Legal Requirements: We may disclose data if required by law or to protect our rights, safety, or property.
• Business Transfers: In the event of a merger or sale, your data may be transferred to a successor entity.

We do not sell your personal information. For remarketing, Google and third-party vendors use cookies to serve ads across the internet based on your prior visits to our site.

5. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request corrections to inaccurate data.
• Deletion: Request deletion of your data, subject to legal obligations.
• Opt-Out: Opt out of marketing emails or data collection (see cookie opt-out links above).
• Data Portability: Request a transferable copy of your data (where applicable).

To exercise these rights, contact us at [email protected], call (951) 503-2012, or use our contact form at https://dpcpoolandspaconstruction.com/contact-us/. We will respond within the timeframes required by law (e.g., 30 days for GDPR, 45 days for CCPA).

6. Data Security

We implement reasonable security measures to protect your data, such as encryption and secure servers. However, no system is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy or as required by law. For example:

• Contact information is retained until you unsubscribe or request deletion.
• Analytics data is retained for up to 14 months (Google Analytics default).

8. International Data Transfers

Your data may be transferred to the U.S. or other countries where our service providers (e.g., Google) operate. We ensure appropriate safeguards, such as Standard Contractual Clauses, for GDPR compliance.

9. Children’s Privacy

Our services are not directed to children under 13. If we learn that we have collected data from a child under 13 without parental consent, we will delete it promptly. Contact us if you believe this has occurred.

10. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a new “Last Updated” date.

11. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

• Email: [email protected]
• Phone: (951) 503-2012
• Contact Form: https://dpcpoolandspaconstruction.com/contact-us/

For complaints about data handling, we encourage you to contact us first, but you may also contact your local data protection authority.

Thank you for trusting DPC Pool And Spa Construction with your personal information.